Discussing Cause - 2 - revised

     I’ m a business administration student.  I found there are several reasons why Mr. Williams’ business failed.  First of all, the store’ s location was inappropriate because it was located near a shopping center which has two large music stores.  Second, the CDs there were hip-hop and rock that Mr. Williams bought were monotonous.  However, people who may present themselves for buying CDs are middle-aged people.  The middle-aged may refuse to buy hip-hop and rock style CDs.  Furthermore, the wages for Mr. Williams’ employees was too high.  Therefore, Mr. Williams would lose money before earn money.  Last but not the least, the shop hours are too short.  He carried on business on the wrong time and opened his store too little time so that he would lose a great deal of customers.  To sum up, Mr. Williams’ failure on business is reasonable and we can use this case as a warning.